What is WordPress? That’s a great question, WordPress is an open source blog software package that has rapidly developed over the last few years into an extremely easy to use content management system. It makes it easy for anyone, and I do mean anyone, to set up their own website in an hour or so. Best of all, since it’s open source, it’s completely free! Unbelievable.
WordPress started in 2003 as a simple blogging tool but it has grown exponentially thanks to the amazing things you can do with. It is now so powerful that big hitters like CNN, The New York Times, Sony and Samsung use it for their websites.
WordPress lets you create pages, also known as stand alone content, and posts, also known as time driven content, to fill your website with content very easily. You can easily manage the look and feel of your website as well using Themes. Many themes are free and there are also stunning premium themes available to download for as little as 50 dollars.
You can further customise the look and functionality of your website by using plugins. These are downloadable patches of software to extend the functionality of your website. For example, you could add pictures from your Pinterest account to the side of your websites pages or perhaps a Paypal button if you are using a template for an e commerce site. The possibilities are endless and its just so easy. Download what you want, activate it, fill out the settings if you have to and away you go.
WordPress can help you manage all types of content.
Posts are the time driven content and you can write as many or as few of these as you want. You can get plugins to help you write posts correctly as well so that they will help you drive traffic to your website. This is known as content marketing and it is a major factor in how google is now ranking websites and their positions on the search results. I think the best plugin to help you do this is called “WordPress SEO Plugin” by Yoast.
Pages are static and are used to build the framework of your website. They are the same as traditional pages on websites of old but a whole lot easier to create and update, so easy you can do it all yourself if you want.
You can use Links throughout your posts and pages and it is highly recommended that you do so. Links help you provide you readers with a better experience, you can enrich their experience by guiding them to other posts or pages within your site, which will improve your visitor time on site stats, or to sites outside of your domain. Google measures a visitors time on site or engagement and uses it amongst many other stats to determine the worth of your site.
Widgets, what a funny name. Widgets are what you see down the side of website pages in a space know as the “sidebar”. Sidebars can be on the left or right side and their placement can be set using your theme settings. Widgets allow you to enhance the functionality of your website pages. For example, you could place a subscription box there for people to signup to automatically receive your latest posts, or you can place images, videos, pinterest or flickr feeds, Paypal buttons, links to other pages or posts, historic posts there too. The list is endless.
In closing, wordpress is very powerful and it can be customised to meet whatever requirements you have. It is not simply a blogging platform anymore. If it’s good enough for the likes of Sony and Samsung then its good enough for anyone. You can use it to create whatever kind of website you want and its perfect for any kind of organisation, regardless of its size.